Revo Fitness expands reconciliation journey through NAIDOC Week collaboration

Maria Marouchtchak
Maria Marouchtchak Published June 24, 2026 at 2.30pm (AWST)

For Yamatji artist Kaide Wheelock, seeing his artwork transformed into Revo Fitness staff shirts for NAIDOC Week is nothing short of surreal.

Wheelock, who works as a Student Support Officer at Madalah, was excited to be invited to design the piece. The opportunity not only reignited his passion for painting but also carried a deeper meaning.

The artwork draws inspiration from this year's NAIDOC theme, '50 Years of Deadly,' weaving it together with the core values which have shaped Revo Fitness into a powerhouse gym, recently recognised by Canstar Blue as the top-ranked brand for overall customer satisfaction.

"My 2026 NAIDOC Week shirt design ties Revo Fitness's story to the 2026 NAIDOC Week theme '50 Years of Deadly'," Wheelock said.

"As I learnt more about Revo Fitness and their community and what they value, I really tried to portray that through different elements in the artwork and tie that with NAIDOC Week.

"The big value that both Revo and NAIDOC Week share is community and connection.

"Revo's journey has strived to be an inclusive community that embraces strong bonds and connections, whilst celebrating fitness, staying active, being healthy, maintaining positive mental wellbeing, and sustainably caring for Country.

"I feel like I've really tried to draw that out with this piece."

(Image: Maria Marouchtchak)

Madalah is a First Nations-led not-for-profit organisation providing secondary and tertiary education scholarships for Indigenous students, while working closely with scholars to support their wellbeing, cultural strength and empowerment.

With many scholars living away from Country and home, Madalah is often described as a second family for those it supports.

Wheelock hopes students can look at his collaboration with Revo as inspiration to realise that anything is possible.

"I hope I can help inspire some of our students to just take those opportunities," he said.

"Whether they doubt themselves or not... just take the opportunity, see it through, and you'll see that things do work out."

With a focus on health and wellbeing, sustainability, community and inclusivity, Wheelock's artwork pays homage to the impact Revo have made in Western Australia, and other states as it expands across the nation.

"The five concentric circles that are circling the red concentric circle represent the five main values that Revo Fitness portray," he said.

"The beige background colour represents Revo Fitness branching out across Australia. The four meeting places on each corner represent all gyms across WA, NSW, SA and Victoria.

"The patterns connecting the four meeting places portray the strong connections and relationships we make within the gym community."

Revo head of marketing, Flora Lolev, said the partnership with Madalah has continued to grow since it first began in 2014 after Revo initially teamed up with not-for-profit to fund scholarships for Indigenous students attending SEDA College in Western Australia.

Since then, the relationship has evolved, with the company now looking at how it can create a more meaningful impact.

(Image: Maria Marouchtchak)

Following the launch of its Reconciliation Action Plan (RAP) in 2025, Lolev said conversations around NAIDOC Week prompted the team to offer something "tangible."

"We like to have something tangible, and what we found is our staff love merch, they love a free t-shirt," she said.

"We do a free tee for every new gym, which is designed by the team with local elements from the community where that gym is opening.

"We thought a tee would be a great way to engage our team who are part of our RAP committee, but then also our wider team who might not be as involved with Reconciliation."

The tees will be optional for staff, but Lolev hopes it ignites important conversations throughout Revo's 77 locations.

(Image: Maria Marouchtchak)

"It's about fostering community, encouraging conversations and education about Reconciliation across Australia," she said.

"Revo's story began in Perth, and we have deep roots here, but we really want to grow our connections with Indigenous led-organisations across Australia.

"We hope that our community see that we have a RAP... and that's what we stand for as a brand, so that our members know, then they can ask questions and get involved."

With fashion being a catalyst for many important conversations, Wheelock is hopeful that his artwork can get people curious enough to learn more about Indigenous Australian culture.

"I think it's a time to learn, time to be curious, ask questions and hopefully this artwork can help spark a bit of interest within the Revo community to learn more about Aboriginal culture," he said.

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