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Bondi Active partners with The Australian Literacy and Numeracy Foundation for new activewear collection

Phoebe Blogg -

Known for their infamously popular range of activewear, this month sports and wellness brand, Bondi Active has joined forces with the Australian Literacy and Numeracy Foundation (ALNF) for the launch of the brand new – and very unique – Riptide collection.

Striving to embody a commitment to supporting language literacy initiatives, the Riptide collection has been designed with elements of ALNF's Living First Language Platform.

ALNF is a national charity seeking to assist people in our most marginalised communities to gain vital language, literacy and communication skills.

ALNF's specialised, innovative and proven programs address the needs of a diverse range of individuals and communities – specifically supporting First Nations peoples, refugees and other vulnerable Australians.

Executive Director at ALNF, Kim Kelly said ALNF – and similar charities – need continual collaboration and commitment from all sectors, to further support and advocate the importance of First Nations peoples, their culture and their native language.

"We are driven by a vision of an Australia that promotes the human right of First Nations peoples to enjoy the freedoms offered by literacy, to have an education in their mother tongue and to participate and thrive in public life using their language," Ms Kelly said.

"We need collaboration and commitment from all sectors to make this a reality and to truly celebrate the rich diversity of Indigenous Languages in this country.

"That's why we're so proud to be partnering with the team at Bondi Active, who are committed to standing with us to be a part of the change."

Models wearing the new Bondi Active Riptide collection. (Image: Supplied)

With 10 per cent of all profits from this collection donated to ALNF, each purchase also contributes directly to empowering marginalised communities, including First Nations peoples.

Bondi Active's managing director, Briony Oayda, said movement and education are privileges not everyone is granted.

"We're thrilled to announce our partnership with The Australian Literacy and Numeracy Foundation, an ongoing relationship with this range being the first step," Ms Oayda said.

"Together, we believe in empowering every step and every word, fostering a future where active lives and enriched minds unite for a brighter tomorrow."

Behind the scenes at the Riptide collection campaign shoot. (Image: Supplied)

Designed in-house in close consultation with ALNF to ensure authentic and genuine representation of the language components, each element featured in the riptide collection has a meaning, such as 'connection' and 'conversation'.

Spanning across both men and womenswear, the new trans-seasonal sportswear collection features everything from leggings, crops, shorts, and t-shirts to jumpers, sweats, and outerwear.

The Riptide collection also features the addition of accessories, with bucket hats, caps, and cross-body bags also offered in the new collection.

With a colour palette consisting primarily of soft dusty pinks, subdued neutrals and the odd pop of khaki and sage, the collection is rooted in earthy, tonal colours.

(Image: Supplied)

Since her father founded the unique brand in 1994, Bondi Active Managing Director, Briony Oayda has aimed to continue her family's legacy, with new collections that encapsulate the unique archetype of the Bondi lifestyle, all whilst remaining on trend.

In 2024, it is meaningful collaborations such as these that support both Bondi Active and ALNF missions for greater community education as well as business exposure and growth.

Both Bondi Active and ALNF are on path to continual expansion.

The Riptide collection is available online or and in-store at Bondi Active's flagship boutique in Bondi Beach.

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