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Jesinta Franklin unveiled as face of First Nations swim brand, Liandra

Phoebe Blogg -

Celebrated as a leading sustainable and social impact brand, First Nations swimwear brand Liandra announced on Friday the launch of its new Fruits of the Sea collection, with renowned model and media personality Jesinta Franklin as its face.

When speaking about the collaboration and new collection, model Jesinta Franklin shared her excitement about being a part of the brand’s commitment to storytelling and conservation.

“I am thrilled to partner with Australian Fashion brand Liandra to bring this beautiful collection to life, from watching Liandra’s show during fashion week in 2023 to now being a face for the Fruits of the Sea collection is a complete honour,” she said.   

Created and designed by creative director and proud Yolgnu woman Liandra Gaykamangu, Fruits of the Sea is a collection that strives to reflect the abundance and fragile beauty of Australia’s oceans and waterways. 

Similar to Franklin, Gaykamangu also shared her excitement about collaborating with another significantly successful Australian woman in the fashion industry, further reinforcing the message that Liandra is a brand that was with all woman in mind.

“Such an iconic Australian face … really helps to cement that idea of who can wear First Nations fashion, and that we are for everyone," Gaykamangu told The Guardian.  

Jesinta Franklin featured in the Liandra Fruits of the Sea Campaign. (Image: Simon Upton) 

 

When speaking on how the collaboration initially came about Gaykamangu shares that it was actually a matter of mutual friends and a series of Instagram DMs. This friendship then bloomed off social media when Franklin sat front row at Gaykamangu’s runway show last year whilst her husband, Buddy Franklin, was spending time with Gaykamangu’s brother’s wife, Sylvia Nulpinditj, at an AFL game in Melbourne.

“It just felt like a funny little sort of interconnectedness between various members of my family and her family,” Gaykamangu told the Guardian.  

When Franklin shared that she would prefer to donate her modelling fee to a charity the creative duo choose together, it was further reassurance for Gaykamangu, that Franklin was a perfect fit for both the brand and campaign.

“It meant that she really understood what I cared about and what the brand stood for,” Gaykamangu told The Guardian. 

 

Jesinta Franklin featured in the Liandra Fruits of the Sea Campaign. (Image: Simon Upton) 

Utilising sustainable swimwear fabrics in addition to being created from upcycled consumer plastics, the Fruits of the Sea collection plays true to the brand’s value towards being both ethically and environmentally sustainable.

Featuring the brand’s exclusive signature hand-drawn prints by the designer and inspired by traditional storytelling and culture, the new collection is a fresh take on prior collections styles and silhouettes.   

The Fruits of the Sea collection includes three exclusive prints; the pink Reef Print capturing the open ocean sea-life, the orange Shell Print representing the shellfish close to shore and a main food source and the blue Rain Print, highlighting a time of year when the rain is falling and the shellfish are bigger and more succulent.

Together the three prints embody Australia’s beautifully connected ecosystem, sisterhood and continuation of culture.

Being a Yolngu woman from a small island, Gaykamangu's fondest memories are hunting on the shorelines with her sisters.

A time in which women came together to share stories and laugh, whilst looking for the various shellfish that are plentiful and have been a main food source for Yolngu people for tens-of-thousands of years.

Jesinta Franklin featured in the Liandra Fruits of the Sea Campaign. (Image: Simon Upton) 

The Fruits of the Sea Collection showcases the duality of Gaykamangu’s brand, having captured iconic imagery on the shores of Darwin’s Casuarina Beach, with Jesinta Franklin, and with Tarlisa Gaykamangu and Angelica Garawirrtja, both nieces of Gaykamangu, in the isolated mangroves of Milingimbmi.

Jesinta Franklin and Liandra Gaykamangu pictured together on the campaign shoot. (Image: Simon Upton) 

Led creatively by Jack Minmidi on hair, makeup and styling, the campaign is a beautifully crafted representation on the shifting transition Liandra is currently going through.

In 2024, Liandra is evolving into a lifestyle brand as much as a swim brand.

Jesinta Franklin featured in the Liandra Fruits of the Sea Campaign. (Image: Simon Upton) 

Creating garments beyond just swimwear is now seeing the talented designer venture into ready-to-wear linen pieces that include pants, tops and dresses – an exciting shift for both consumers and buyers.  

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