Star Brisbane defender Keidean Coleman says the Lions "hungrier" for premiership success in 2024 after falling painfully close to lifting the cup last year.
Coleman, who was among the his club's best and ran second in the Coleman Medal in September's decider, told reporters on Wednesday he was happy with his performance but now turns his attention to going "one better" this year.
It came at the 23-year-old signed a three-year extension to remain at the club until 2027.
It was the Lions first grand final appearance since 2004's loss to Port Adelaide - which followed successive triumphs over the Pies - and ended a period of failing to capitalise on strong seasons without progressing to the final match of the year under Chris Fagan.
2023 also saw Coleman cement himself as one of the finer back flankers in the competition.
After a breakout season in 2022, the 23-year-old added to his number last year at an 18 disposal and 395 metres-gained average across the season as one of Brisbane's key movers of the footy.
Taking confidence in what he can contribute from the campaign, Coleman's eyes are set on building in consistency and "working on my craft" in 2024.
He said "it's not a one man job" down back with the Lions' defensive group getting to work and welcoming the inclusion of Adelaide pickup Tom Doedee.
With contract talks out of the way, the NT-product said it's a relief to now put his focus of building on success.
"The group and talent we have at the moment is great. To stay for another three (years) was good and everyone is so invested and the culture at the club's at a very good spot. It was a no-brainer (extending at the Lions)," he said on Wednesday.
"Getting a taste of what a premiership would feel like makes the group a lot hungrier…everyone is back and having a crack in preseason."
Brisbane's AFLW side went one better in 2023, getting past North Melbourne in last month's decider with a 17-point win.
Coleman said it's another driving force behind the men's plans going forward.
"It just shows what depth we have at this club," he said.
"We're all proud of the girls. I guess they were sort of underdogs going into the grand final, or finals anyway. And to see how happy they were sort of drives us now. We want to get to that stage."
The Lions head into 2024 one Coleman down after Blake exited the club at the end of last season.
After signing with standalone VFL side Williamstown last month, Keidean is looking forward to his brother taking on the challenge at his new home.
"I had a chat to him (Blake) the other day. He'll really enjoy his time at Williamstown," he said.
"He's working..It's maybe a bit different, but it's good for him just to just learn what it's like to start working a real job. We're very lucky to play footy.
"He's very happy and has a lot of weight off his shoulders. He's in the right mindset."
Brisbane kick off their 2024 AFL season hosting Carlton in a preliminary final rematch in Opening Round on March 8.