A new Yes23 advertisement, aired for the first time over the weekend, highlights hope and optimism, focusing on the potential for a Voice to create better opportunities and a brighter future for Indigenous Australians.
The ad showcases a young Indigenous child inquiring whether a Voice would lead to an enhanced future, encompassing advancements in health, education, and employment.
Yes23 Campaign Director Dean Parkin said the advertisement told a powerful story of the once in a generation opportunity Australians have on 14 October to improve the lives of Indigenous people.
"This ad explains to Australians why a successful Yes vote is the best shot we have at tackling the entrenched disadvantage Indigenous people live with," Mr Parkin said.
"Hope and optimism that the nation can finally come together and make Australia a better, fairer country continues to be at the heart of the Yes campaign.
"As more and more Australians start to tune in, we are explaining to the community that this referendum is simply about recognising the first peoples of this nation and listening to them so we can better address long-standing problems."
"We're highlighting how a Voice to Parliament is a simple and practical way to improve outcomes in areas such as Indigenous life expectancy, health, education and employment."
"Indigenous Australians have asked all Australians to listen to them about how to fix the problems they face in their communities. This is exactly what a Voice will do."
The new advertisement will be broadcast on TV, in print, on radio, and across Yes23 digital platforms starting this weekend.
"A successful Yes vote will make a real and practical difference for Indigenous people," he said.
"I encourage all Australians to engage with our campaign over the next month and be part of this unifying moment that will move our country forward."