The WA government has launched a new campaign - 'Stronger You, Stronger Mob' - which aims to prevent the use of alcohol and other drugs among Indigenous youth.

The initiative was set up by the Mental Health Commission's Strong Spirit Strong Mind Youth Project (SSSMYP) to support the social and emotional wellbeing of young Aboriginal and Torres Strait Islander people aged 12 to 25 years in Western Australia.

The campaign features a series of advertisements that encourage young Aboriginal individuals to connect with their country, participate in cultural celebrations, engage in community activities like sports, learn traditional ways and maintain strong connections with family and friends.

Stronger You, Stronger Mob seeks to help mob address some of the issues they face in a culturally secure way by promoting cultural and Aboriginal ways of working into all aspects of the health and mental health sectors.

The phrase social and emotional wellbeing (SEWB) is the preferred term as it refers to the physical wellbeing of the individual and also the social, emotional and cultural wellbeing of the whole community

The Stronger You, Stronger Mob ads will be displayed on social media platforms, radio stations, billboards, posters, and public transport until June 2024.

WA's Mental Health Minister Amber-Jade Sanderson said the campaign is a step towards Prevention when it comes to drug, alcohol use and mental health problems in the indigenous community.

"This new campaign encourages young Aboriginal and Torres Strait Islander people to build strong cultural connections and to get involved in healthy activities," she said.

"It features young Aboriginal people from different regions across WA, who deliver 'Stronger You, Stronger Mob' messages with support from their families and communities.

"Preventing mental health, alcohol and other drug issues among our young people is so important as we continue to educate and support them."

For mental health, alcohol and other drug support and information call Here For You on

1800here4u (1800 437 348) from 7am to 10pm any day of the week.

13YARN is a national crisis support line offering a confidential one-on-one yarning opportunity with a Lifeline-trained Aboriginal and Torres Strait Islander Crisis Supporter who can provide crisis support 24 hours a day, 7 days a week.

For other helplines, visit: www.mhc.wa.gov.au/helplines. In an emergency, call 000.