First Nations model Billie-Jean Hamlet features in new Reebok global campaign

Phoebe Blogg Published August 4, 2026 at 5.00am (AWST)

fashion

Billie Jean Hamlet in Reebok’s new major global campaign, "Born Classic. Worn for Life." Image: supplied.

First Nations supermodel Billie-Jean Hamlet and football star Jack Ginnivan have teamed up as the local faces of Reebok's major global campaign, Born Classic. Worn for Life.

Celebrating a new generation of trailblazers who set their own pace, the collaboration bridges high-fashion runway elegance with the raw, high-energy world of Australian sport.

The local rollout arrives amid massive global fashion momentum for the sportswear powerhouse, following Reebok's recent runway partnership with luxury house Celine at Paris Fashion Week.

It also marks the next local iteration of Reebok's ongoing Born Classic. Worn for Life. creative platform following previous successful chapters starring international model Inka Williams, as well as India Rafter and Mia Hewitt earlier this year. Captured across Reebok's iconic Classics lineup including the Club C 85, Club C Revenge, Workout Plus, Freestyle Hi, and Freestyle Lo - the new campaign showcases how heritage court silhouettes seamlessly transition into modern street style.

As part of the launch, Reebok is also introducing its new Garment & Gold collection. Following the launch of the Garment Leather range earlier this year, this new drop takes 100 per cent premium leather classics specifically the Club C 85 (RRP $160) and Workout Plus (RRP $170) and elevates them with sleek metallic gold detailing, offering a refined, minimal twist on the brand's heritage shapes.

*Billie Jean Hamlet, posing for Reebok's major global campaign, "Born Classic. Worn for Life." (Image: supplied)*

*First Nations supermodel Billie-Jean Hamlet wearing Reebok. (Image: supplied)*

For Hamlet, fronting the campaign caps off a monumental creative period.

Beyond opening and closing Australian Fashion Week, she continues to cement her status as a major creative force, recently directing the landmark Indigenous Couture Fashion Parade at the National Indigenous Art Fair.

"Fashion has become one of the ways i get to honour my ancestors, continue our tradition of storytelling and proudly represent my culture," Hamlet wrote in a recent post on Instagram.

Ginnivan brings his own distinct style credentials to the mix. Recognised as one of Australian sport's most electrifying personalities, the premiership player made waves beyond the footy field by making his official runway debut at Melbourne Fashion Festival, proving his natural crossover into the fashion space.

By pairing Hamlet's editorial command with Ginnivan's unapologetic energy, the campaign highlights two distinct icons who use timeless style to express their true individuality.

The Reebok Classics lineup, including the new Garment & Gold collection, is available to shop now at reebok.com.au and select retailers