From concept to reality: Rowland Vision gains international exposure

NIT Published June 30, 2023 at 1.08pm (AWST)

24-year-old Aboriginal and Torres Strait Islander Lindyn Rowland is the proud founder of Rowland Vision.

The aesthetic eyewear has been seen on the Kid Laroi, in GQ, in Bonds advertisements, and across multiple runways within the first year of business.

Mr Rowland is taking the lead in the accessories department showing a fresh perspective in the industry.

Working in the healthcare sector during the pandemic left Mr Rowland with a hunger for creativity and something that made him spark.

"I didn't know what it was going to be. I was brainstorming with my Mum and it had come up how I wore sunglasses to mask my anxiety in public, then we were like, 'that's it!'," he said.

"I needed it to be authentic to me and who I am. When I am in public, I feel really protected with glasses on."

It took eighteen months to bring Rowland Vision from concept to reality, but is marking a huge success with international interests.

Product drops are named with the intention that they all mean something to Lindyn and will continue to do so.

When asked if his personal networking skills are an attribute to the success of the brand thus far, Mr Rowland answered with confidence.

"Absolutely," he said.

Mr Rowland is heavily involved in the creative direction from campaign concepts, styling to marketing and teases that new collections can be expected in the coming months, available to purchase from his online store.

   Related   

   NIT   

Download our App

@natindigtimes
Article Audio

Disclaimer: This function is AI-generated and therefore may mispronounce.

National Indigenous Times

Disclaimer: This function is AI-generated and therefore may mispronounce.