A racist video shared via Snapchat on Invasion Day has sparked widespread condemnation.

The video, in which offensive comments targeting Aboriginal people can be heard, comes on a day that marks a time of mourning for Indigenous communities.

In the footage, Cooper Loudon is allegedly heard making offensive remarks in the Snapchat video, which later found its way to Facebook.

"Hey, n*ggers, if it wasn't for the white fellas, you'd still be throwing f*cking sticks," Mr Loudon allegedly says.

"If it was up to me, you'd be in a f*cking cage getting bashed.

"Anyway, happy Australia Day."

The video has been widely criticised, with West Wyalong Rugby League Football Club confirming Mr Loudon has been stood down as a player while also condemning the video.

"Our club does not condone racial abuse or any abuse and it will not be tolerated by our club," the club said in a statement.

"We know a racial incident of this magnitude has affected a lot of people and we cannot express how sorry we are to everyone that has been impacted."

Wiradjuri woman and Councillor Leeanne Hampton addressed the impact of the footage, acknowledging the distress it has caused Aboriginal communities.

"I by no means condone the actions of this young man, the language used via a voice-over/soundbite on his personal Snapchat account is absolutely atrocious and breaks my heart," Ms Hampton said.

"I have spoken with the young man and his parents... His family are devastated by them as well and do not share the sentiment of the video at all.

"The feelings of hate towards us as Aboriginal people, custodians of the land on which we live work and care for, the promotion of violence against us, is all so very very wrong in every sense of the word."

Ms Hampton noted that racism has become increasingly visible in public discourse following the failed Voice referendum in 2023, criticising the role of social media in amplifying such behaviour.

A member of the NSW Government's Aboriginal Culture and Heritage Advisory Committee, Ms Hampton urged the community to use the incident as an opportunity for education rather than retaliation.

She also called for greater accountability from the government regarding the availability of racist content online.

"I implore all those that have been affected negatively by this video to reach out to loved ones and have a conversation," she said.

The incident has renewed calls for stronger action against racism in sport, social media, and wider society.