The Tale of Mr Kimberley set to celebrate ‘father’ of WA Aboriginal tourism industry

Callan Morse
Callan Morse Published July 27, 2023 at 1.50pm (AWST)

Aboriginal and Torres Strait Islander people are advised that this article contains images of people who have died.

A documentary celebrating the life story of Sam Lovell, affectionately known as the father of Indigenous Tourism in WA, is set to be screened this September.

Produced as part of the WA Reflections project which showcases new documentaries created by emerging Western Australian filmmakers, The Tale of Mr Kimberley is a short documentary showcasing Mr Lovell's diverse life story.

Part of the Stolen Generations, Mr Lovell was born at Calwynyadah Station in the Kimberley in 1933.

An unidentified photograph taken or collected by Sam Lovell. (Image: State Library of Western Australia)

At age four he was taken to live on Mulla Bulla Station near Halls Creek, growing up to become a boundary rider and stockman working on cattle stations along the Gibb River Road.

At just 19, Mr Lovell was appointed head stockman at Glen Roy Station.

He never got any wages for his work, instead receiving only boots and hats at the start of the season, food, clothes, tobacco, soap and blankets.

An unidentified photograph taken or collected by Sam Lovell. (Image: State Library of Western Australia)

According to Mr Lovell, people didn't grumble because they didn't know any different.

Throughout his time as a cattleman, Mr Lovell began taking photographs with an old box camera, documenting the cattle industry, mustering camps, the landscape, and the people he met.

He donated the photographs to the State Library of Western Australia in 2017, which have been released in the hope of identifying individuals featured in the images for State Library records and for future generations to enjoy.

An unidentified photograph taken or collected by Sam Lovell. (Image: State Library of Western Australia)

Mr Lovell's detailed knowledge of Country served him well in later life after establishing Kimberley Safari Tours in 1981.

His impact on the Aboriginal tourism industry in Western Australia still sees him considered by many as the 'father' of Aboriginal tourism in Western Australia and commonly referred to as "Mr Kimberley".

Also an acclaimed musician, Mr Lovell was awarded the Member of the Order of Australia medal in 2003 for services as a mentor to Aboriginal groups and communities in the Kimberley region in developing tourism ventures.

An unidentified photograph taken or collected by Sam Lovell. (Image: State Library of Western Australia)

A collaboration between the State Library of Western Australia and Screen West, The Tale of Mr Kimberley will be screened at the Western Australian State Library Theatre on Thursday 7 September from 6:30-8pm.

The free screening will be followed by a Q&A session hosted by the short documentary's filmmakers and a panel of experts, with the possibility of Mr Lovell, now aged 90, to also attend.

The State Library of Western Australia is helping to identify photographs of Aboriginal people in the library's collection, including photographs donated by Mr Lovell, to connect them with families and communities.

Members of the public are asked to contact the State Library of Western Australia Storylines archive if they are able to assist.

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