Witchery's iconic White Shirt Campaign returns in 2026 with renewed purpose, bringing together some of Australia's most influential female voices across fashion, media, entertainment and sport to raise vital funds for ovarian cancer research in partnership with the Ovarian Cancer Research Foundation (OCRF).
The campaign is supported by several leading models whose enduring presence across fashion and media continues to shape the Australian style landscape.
They include First Nations models Billie Jean Hamlet and Samantha Harris, both of whom are eager to support Witchery's mission of creating further funding for ovarian cancer research.
"Ovarian cancer remains the most lethal gynaecological cancer, with a survival rate of just 49 per cent," Hamlett said.
"100 per cent of proceeds from every shirt go to the Ovarian Cancer Research Foundation. So proud to be a part of this campaign."
Now in its 18th year, the campaign continues to prove the extraordinary impact of collective action.
Originally taking inspiration from the white coat worn by scientists in the lab, the campaign has grown into one of Australia's most recognised fashion-led philanthropic initiatives, raising much-needed funds for ovarian cancer research.
This year the campaign enters a new creative chapter. Designed in collaboration with Byron Bay-born label St. Agni, the Witchery White Shirt has been reimagined through three modern silhouettes created by Lara Fells, co-founder and designer of St. Agni.
Captured against the natural beauty of the Australian coastline, this year's campaign reflects connection, community and the strength of women supporting women.
"It is hard to overstate the power and the impact The Witchery White Shirt Campaign continues to have. For 18 years, the campaign has played a fundamental role in driving awareness and raising critical funds for ovarian cancer research," OCRF chief executive officer Robin Penty said.
"Every year builds on the success of the last. Investing in medical research means you are in it for the long game and Witchery, along with the amazing ambassadors who show up for us every year, and every person who buys a shirt, are walking the road alongside us.
"We have seen some major progress in recent times, with more to come. Five OCRF-funded projects are now in clinical trials.
"That sort of progress is only possible with sustained support. Each White Shirt purchased enables the research needed to develop earlier detection methods and more effective treatments.
"We're deeply indebted to Witchery for their continued commitment to rewriting the story for ovarian cancer and creating a healthy vital future for everyone affected by this insidious disease."
Including Hamlett and Harris, the campaign brings together a collective of Australia's most recognised talent across television, media, fashion, sport and entertainment.
They include television personalities Abbey Gelmi, Anna Heinrich, Renee Bargh, Natalie Barr and Sarah Abo, alongside influential voices and social media stars including Ariana Tapsell, Indy Clinton, Lana Wilkinson, Nicole Warne, Olive Cooke and Steph Claire Smith.
Eleanor Pendleton, Kate Waterhouse, Melissa Leong and Zara Wong also lend their voices to the initiative, joined by acclaimed actresses Kat Stewart and Tessa James, musician Kita Alexander, and Olympian and athlete Morgan Mitchell.
Together, the ambassadors represent Australia's creative and cultural influence, united in support of raising awareness and critical funding for ovarian cancer research.
This year's Witchery White Shirts consist of three considered silhouettes, the Button Back Wrap Shirt, Halter Shirt and Longline Wrap Shirt.
For every White Shirt sold, Witchery will donate 100 per cent of gross proceeds to the OCRF, supporting researchers across Australia working to prevent, detect and better treat ovarian cancer.
The campaign will culminate with Witchery White Shirt Day and World Ovarian Cancer Day on Friday 8 May.
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