Well-know Indigenous artist Rachel Sarra has collaborated with Kmart on a new homewares collection.
Launching 13 March, the thoughtfully curated Spirit Entwining homewares collection spans bed linen, home décor, dining, and furnishings.
Drawing from her roots as a proud First Nations woman from Goreng Goreng Country, Sarra creates art which tells powerful stories and sparks meaningful conversations.
Her signature contemporary style, infused with vibrant pinks and purples, invites emotions ranging from calm reflection to energetic inspiration – all while remaining deeply connected to her culture.
The Spirit Entwining collection is the result of a close and collaborative partnership between Sarra and Kmart's locally led design team in Melbourne.
By working together to honour the cultural significance and purpose behind each piece, the collection authentically represents the talented artist's vision, ensuring it is both beautiful and purposeful.
"Kmart is constantly working towards being a trusted and credible partner of First Nations peoples, and this collaboration with Rachael Sarra is a testament to our commitment," Kmart's head of community, Trish Briggs, said
"Due to the size of our business, we have a unique opportunity to celebrate Indigenous artists, share their talents and amplify their storytelling through our products and inspire and educate both our customers and our team members."
Through Spirit Entwining, Kmart is proud to bring Sarra's stories to homes across the country, highlighting her ability to combine cultural storytelling with bold, contemporary design.
Sarra said that the opportunity to join forces with Kmart has been a deeply rewarding experience.
"This collection reflects my heritage and story in a way that feels bold, accessible, and true to my vision," Sarra said.
"Kmart's unwavering dedication to authenticity and cultural respect throughout this journey has been profoundly meaningful to me.
"I believe in the power that art plays to tell a story and to allow people to explore complex ideas in an engaging and inclusive way. As a First Nations artist from Goreng Goreng Country, I draw on my heritage to produce pieces that are steeped in culture, while being contemporary and future facing."
From vibrant pink bedspreads to vases in purple hues that perfectly complement natural floral arrangements, the collection offers a harmonious blend of practicality and beauty.
The dining range includes eye-catching serveware bringing to life the simplest meals with elegant, scalloped edging – ideal for bringing joy to everyday moments or entertaining guests.
This collection also resembles how culture and community can be fused into modern mediums.
The Rachael Sarra x Kmart Spirit Entwining Collection will be available in-store and online at www.kmart.com.au from the Thursday 13 March.
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