Yuin and Thunghutti rapper and producer, Nooky, is calling on communities to Turn Up Respect and combat the negative influence of social media on young people's attitudes towards women and girls.
Nooky says powerful online platforms are targeting children and spreading harmful messages.
"Our young people learn from the adults around them, but these days, they're also exposed to a new breed of powerful, online voices that can be real bad," he said.
"These platforms directly target our kids, and they've become an echo chamber for toxic attitudes to grow."
Nooky emphasised the danger of children absorbing sexist content.
"If our kids keep seeing and hearing sexist and disrespectful content, it can warp their views on how women and girls should be treated," he said.
"As a musician, I'm encouraging mob to come together to turn down the volume on these negative voices, and instead turn up the volume on respect.
"Turn it up Loud and Proud!"
The Turn Up Respect initiative is part of the Australian Government's Stop it at the Start campaign, which aims to prevent gender-based violence through conversations about respect with young people aged 10-17.
Nooky, known for his contributions to Australian hip hop and his role as host of triple j's Blak Out, highlights the need to confront these harmful influences.
"Our kids might not deliberately want to hear or see bad stuff, but once they watch one of these videos or engage with a post, more and more show up in their feed due to social media algorithms," he said.
"There's nothing funny however about what our kids might be seeing and hearing, and how it affects their attitudes towards women and girls."
He urged communities to take responsibility for guiding young people.
"So, it's up to all of us to drown out the negative voices, turn up the volume on respect, and ensure that the positive messages about respect are the ones that speak the loudest to our youth," Nooky said.
The campaign highlights First Nations programs making a positive impact, including YoungN Deadly Dijun Way in Broome, U Right Sis? in Alice Springs, Banatjarl Strongbala Wimun Grup in Katherine, Kayin Ipikazil on Thursday Island, and We Are Warriors in Sydney.
U Right Sis? supports women in responding to online disrespect, while We Are Warriors, founded by Nooky, uses workshops to teach kids about self-respect through dance, music, and fashion.
Other programs focus on cultural connection, healthy relationships, and challenging harmful attitudes.
An animated video narrated by Nooky educates parents on how online content can influence children's behaviour.
"There are people and programs out there in community already changing things. Turning up respect everywhere," Nooky said.
"There's no place in First Nations culture for disrespect.
"It's part of our culture to be respectful of our Elders, our women, and to teach our kids about it too."
The campaign urges communities to "turn down the volume" on harmful voices and foster respect.
Resources and information can be found online.
