DrinkWise has launched new alcohol education resources featuring Australian music star Baker Boy and AFL star Daniel Rioli.

The initiative, announced Thursday, aims to empower young Aboriginal and Torres Strait Islander people aged 13-17 to make safe and healthy choices about alcohol.

Developed in collaboration with 13YARN, the Richmond Football Club's Korin Gamadji Institute, Indigenous clinical psychologists, artists, graphic designers, and students from the Melbourne Indigenous Transition School (MITS), the resources address critical issues faced by the youth.

Baker Boy expressed his honor in participating in the project, which tackles the pressures around alcohol consumption he has faced as a First Nations person in Australia.

"I'm proud to be part of DrinkWise's latest educational videos. I hope to inspire the next generation to make good choices and support one another in those choices," he said.

"I'm proud to be able to use my voice to help guide future First Nations generations around abstaining from alcohol when underage, avoiding peer pressure, and being thankful for the support of community."

Minister for Indigenous Australians, Malarndirri McCarthy, also voiced strong support for the program.

"It was a pleasure to be with the students this morning at MITS. The power of role models in shaping attitudes can't be understated, and I congratulate DrinkWise on their new campaign," the NT senator said.

"I want every young person out there to know there are people they can talk to if they feel pressured to underage drink, including through 13YARN."

Available online through the DrinkWise website, the student and teacher resources are designed to build knowledge and encourage conversations about important topics. These include delaying alcohol consumption until at least 18 years old, managing peer pressure, making healthy choices, understanding the causes and effects of Fetal Alcohol Spectrum Disorder (FASD), and developing support networks to stay strong.

DrinkWise chief executive Simon Strahan, Chief Executive Officer at highlighted the importance of culturally resonant education.

"Education is so important to helping the next generation make healthy choices, but we need to ensure the message resonates, which is why DrinkWise continues to partner with strong Indigenous role models," he said.

"Baker Boy and Daniel Rioli deliver powerful messages about their own journeys to young people, highlighting how abstaining from alcohol underage, creating strong support networks, and avoiding peer pressure helped them achieve their dreams," he said.

Wanta Aboriginal Corporation CEO Henly Taka also endorsed the materials.

"The DrinkWise materials are a valuable educational tool that helps to raise awareness about the risks associated with alcohol," he said.

"The involvement of Indigenous sports and music personalities in delivering these messages makes it more relatable and impactful for the young audience."

"We've been using the DrinkWise educational resources in our Wanta Education Sessions for primary and secondary students since 2019, and we've found that 95% of our students have improved their knowledge about alcohol and the importance of not drinking alcohol underage."

These evidence-informed and culturally appropriate resources adopt a strengths-based approach and are mapped to the Indigenous Social and Emotional Wellbeing (SEWB) Framework.

They are available free of charge to teachers and students across Australia, aiming to foster a supportive environment where young people can thrive without the pressures of underage drinking.

The free DrinkWise education resources are available on the DrinkWise website.