NIT Lifestyle section forges partnership with Mineral Resources for new era

Emma Ruben
Emma Ruben Published November 28, 2022 at 11.35am (AWST)

The National Indigenous Times lifestyle section has forged a partnership with Mineral Resources for the paper's unprecedented national launch this Tuesday.

NIT had previously established monthly print partnerships in Queensland, New South Wales and Western Australia through publishing deals with The Daily Telegraph, The Courier-Mail and The West Australian.

On Tuesday the 100% Indigenous-owned newspaper expanded nationwide, joining forces with Mineral Resources as a masthead sponsor for its lifestyle section.

The new partnership will allow NIT to expand the lifestyle section and ensure there is sufficient coverage of Aboriginal and Torres Strait Islander news in the arts and lifestyle sectors.

NIT lifestyle managing editor Shannon McGuire and MinRes brand director and photographer Russell James. Photo credit: Courtney McAllister.

Mineral Resources brand director and acclaimed photographer Russell James will be working with the lifestyle team, providing mentoring and guidance drawing on his extensive experience in the fashion industry.

Mr James has a plethora of experience, having previously shot for Victoria's Secret, Vogue and Sports Illustrated.

Mineral Resources have granted NIT's team access to a photographic and video recording studio.

Mr James said he was drawn to working with NIT based on the vision to establish the lifestyle section as a leading platform in this space.

"This partnership is very engaged with Aboriginal business development and opportunity," he said.

"So the fact that you have NIT championing that cause and effectively being the marketing vehicle, we just see tremendous amounts of opportunities.

"Our partnership is very specifically with the lifestyle...for every artistic endeavour there are a lot of very practical opportunities and jobs that can come from that."

NIT lifestyle managing editor Shannon McGuire. Photo credit: Russell James.

NIT's lifestyle managing editor Shannon McGuire said the partnership will allow the lifestyle section a lot more flexibility.

"Mineral Resources has come on as our masthead sponsor which allows the lifestyle section to become bigger for one, but it also allows us the flexibility and the opportunity to take on more journalists," she said.

"The lifestyle section offers a great balance in a way of positivity and getting those good news stories out there because there are First Nations people in our country who are creating a space that really sheds our culture in a positive light.

"So the partnership with Mineral Resources comes at the most amazing time because as NIT builds its brand, it's also helping us to develop our identity as a publication nationally as well."

The first nationally syndicated print issue of National Indigenous Times will be published Tuesday 29 and Wednesday 30 November.

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