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First Nations brand Jalayimiya Swim to showcase in New York City

Phoebe Blogg -

Walmajarri designer Brodie George has been selected to showcase her label Jalayimiya Swim at the Flying Solo Runway during New York Fashion Week in September.

Created as an off-schedule event running alongside New York Fashion Week, Flying Solo strives to provide emerging designers with the opportunity to showcase and exhibit their work all whilst networking, with an established crowd of editors, press and media.

"2024 has started off hitting the ground running. The Style Up magazine cover was the best way to start 2024 and really give my brand exposure and credibility as an up-and-coming brand in the industry," she said.

The popular swimwear designer said an opportunity falling through in Australia prompted her to look for alternatives abroad.

"I was unfortunately knocked back from an opportunity I was really excited about here in Australia, which drove my determination to find another great opportunity in its place. Speaking to Nat Dann from Ihraa Swim she suggested I apply for Flying Solo which she took part in a couple of years ago," she said.

"I applied and after a few back-and-forth emails, I received confirmation I had been chosen to be part of their show in September. I still cannot believe it… It doesn't feel real."

Florence Wolf on the cover of Style Up's January edition wearing Jalayimiya Swim. (Image: Sarah Kemp, Align Your Divine Photography)

With the planned runway set to be the brand's first time presenting overseas, George is looking forward to the exposure and increased standing Jalayimiya Swim will gain.

"This will be the brand's first time presenting not only overseas but on any big fashion stage. Credibility is a huge factor I hope to gain from this experience in New York along with exposure and really getting the brand out there," she said.

Brodie George. Image: iamjalayimia / Instagram.

Always striving to push herself as a designer and creative, George will be presenting two Jalayimiya Swim collections on the Flying Solo runway.

"I will be showcasing two collections at NYFW. The first collection is the Ngapa Collection which means water in Walmajarri. The artwork for this collection consists of a beautiful turquoise design and bright colours inspired by my recent trip to Bali where the artwork was designed. This collection will also feature reversible options with the same artwork inverted with a fuchsia background," she said.

"The second collection I'm still working on the artwork which consists of a blush pink background and earthy tones. I'm working on finalising the sketches with the help of my Instagram followers helping to choose their favourite styles via voting system."

"It will feel like a complete rebrand as I will be working with a new manufacturer and designing all styles myself moving away from the slow fashion style I initially started with," George told Style Up.

Florence Wolf shooting for Style Up, wearing Jalayimiya Swim. (Image: Sarah Kemp, Align Your Divine Photography)

Whilst she is eager to showcase her brand, travel overseas and see her family in the audience, right now George is focusing on the smaller details, ensuring that the collections she is displaying are in perfect, runway-ready condition.

"I have lots of family and friends who also want to make the trip over to show their support on the day which is really lovely. Unfortunately, my parents won't be able to attend as they will be on grandparent duties."

"My main focus at the moment is perfecting the collections. I have had a Zoom meeting with the Flying Solo team and been given the brief for the week we are there – this will consist of content days, interview days, prep days, the show and an afterparty all in downtown Manhattan."

Up close details of Jalayimiya Swim's Makurra Halter Cut Out One Piece. (Image: Sarah Kemp, Align Your Divine Photography)

When looking at the return to Australia after Flying Solo in September, George mentions that she will be releasing two new collections.

"I will release the Ngapa Collection upon my return to Australia just in time for the weather to start warming up. The second collection will be released in November in the lead-up to summer," she said.

"I'm working on a NAIDOC Collection at the moment that I plan to release in June and part of that we are planning (hoping) to pull off a really amazing campaign in the lead up working with my hometown Fitzroy Crossing."

And with year-round, runways, projects and collection drops, Jalayimiya Swim is bound to reappear under the fashion spotlight again soon.

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