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Miimi & Jiinda collaborate with Australian fashion brand Unreal Fur

Phoebe Blogg -

Celebrated as one of the Indigenous communities most popular creative duos, this year mother and daughter family members turned business partners, Melissa Greenwood and Lauren Jarrett have joined forces with popular Australian fashion brand, Unreal Fur.

Whilst the mother and daughter team from the Gumbaynggirr tribe are always looking at expanding and stepping into new ventures, this collaboration collection has been perfectly timed to launch just as Australia steps into its cooler months. 

Featuring everything from thick puffer jackets to vegan-friendly faux fur coats, the Unreal Fur X Miimi & Jiinda new cruelty-free outerwear collection has something for everyone.   

Behind the scenes at the Nambucca Heads beach photoshoot. (Image: Rob Hookey) 

When it comes to the artwork featured across the garments, the designs represent family, community and connection.

“The featured painting in the Unreal Fur x Miimi & Jiinda collaboration is titled Giirwaa. The contrasting colour palette and confident brushstrokes create an emotive vignette of life on Gumbaynggirr Country,” the Unreal Fur team said.

Behind the scenes at the collections Nambucca Heads photoshoot. (Image: Rob Hookey)

"The artwork represents family, community and connection. The three circles represent meeting places where family and friends come together to gather and share food, stories and celebrate.

"The birthing caves are a reminder that we are all born from this material (earth), so it’s important to show each other love, care and respect for each other. This painting is a celebration of life, love and unity."

Always inspired by her past ancestors and upbringing, Melissa Greenwood said she strives to design and paint from the heart, where it clearly the feels most natural.

“I paint from the heart, and it lights up my spirit. I am always guided by my ancestors and inspired by my Gumbaynggirr Jagun (homelands),” Greenwood said.

First Nations model Cassie Puruntatameri wearing the Yawner Coat. (Image: Unreal Fur) 

Having been passionate about changing the way people contemplate the relationship between the clothes they wear and their impact on the planet since launching into the fashion industry, it was only a matter of time before Unreal Fur collaborated with creatives who are equally as passionate about their brands cultural, environmental and sustainable contribution to the fashion industry.

“Since our inception, Unreal Fur has stood to celebrate the artistic voices of all people and cultures," the Unreal Fur team said.

"Naturally, we are thrilled to be incorporating Miimi & Jiinda’s artwork in a capsule of our designs."

Behind the scenes at Giingana Freedom School, with students and faculty. (Image: Amber Hamer) 

In addition to celebrating culture and community via this unique collaboration, Unreal Fur has also dedication a portion of sales from the capsule collection  towards raising funds for the Gumbaynggirr Giingana Freedom School – which is hoping to utilise these funds on a new classroom.

“A portion of all sales of this range will go to raising funds for the Gumbaynggirr Giingana Freedom School. This school is the first bilingual primary school of Aboriginal language in New South Wales, Australia,” the Unreal Fur team said.

Shot in the beautiful Nambucca Heads, the new four-piece capsule collection campaign also features Gumbaynggirr community members as well as Gumbaynggirr Giingana Freedom School faculty.

With both brands striving to consciously curate garments that priotise functionality and longevity as much as aesthetics, the Miimi & Jiinda X Unreal Fur collaboration is bound to introduce and attract new consumers – towards both brands.

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