Whilst there may be several First Nations-focused swimwear brands, Indigenous-founded swimwear brand, Sea Bubs is focused on producing baby and children's swimwear.
Founded by Barama Blow and his partner, Sea Bubs was created out of the family's frustration at the limited offering of children's swimwear available in Australia.
After struggling to find a suitable pair of bathers for their newborn that were both trendy and significantly sun-safe, the family decided together they would create something different.
"Creating a business and something unique to share with the world is something I've always wanted to do. Swimwear was the first real vision I could see that had a lot of potential," said Sea Bubs founder Barama Blow.
"All feedback on our journey so far has been nothing but positive."
Currently living on Bunurong land in Narm, Blow and his family utilise the skills of First Nations artists from far and wide.
Whilst there is no process to how the family select and collaborate with Indigenous artists, Blow said it came down to a feeling of intuition and trust.
"I follow many First Nations artists and we find the one that best meets our brand and who we want to represent us as much as us representing them," he said.
I'd like to say there is a process but it's one of those when you know you know moments."
The most recent Sea Bubs collection was created by Yorta Yorta artist Alkina Edwards.
"We have been following her Instagram page for a while and we reached out to her because of the amazing pieces she did," Blow told Style Up.
Luckily for us, she was also a fan of our business. She already had two pieces that we loved which no one had claimed which were, Whale Dreaming and Hammer Head Shark."
"The third design we wanted was one with the Aboriginal colours which she made into our third piece which was Aboriginal Waters. All three pieces have strong powerful messages about respect, love and nurture."
Living on Yorta Yorta Country (Shepparton) but originally from Echuca, Edward's artistic body of works are about self-expression, self-determination, identity, culture, family, community and love.
When discussing how the family would like to diversify and grow Sea Bubs further, Blow said there is already a lot in the works that will be revealed this year.
"We really want Sea Bubs to be a brand more than just only selling swimwear. We have started with matching sets but we do want to bring out a winter range and more clothing options," he said.
"We have so many exciting things in the future to bring to the public. We just need everyone to try to support us in the early stages of Sea Bubs to bring those ideas to life."
Hoping to bring out two new pieces each year, Sea Bubs is striving for a continuous trajectory of growth and with hype surrounding the brand already in full swing, 2024 is sure to see Sea Bubs reach new heights.
"We are looking forward to the journey ahead to hopefully making Sea Bubs a household name," Blow said.
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