Indigenous entrepreneur Jeffrey Morgan is using lived experience to mentor others

Jess Whaler Published July 12, 2023 at 3.30pm (AWST)

Life Style Program chief executive Jeffrey Morgan has spent 18 years of his life in prison after being born into a system that wasn't designed to see him succeed.

Now he's a leading Indigenous Australian mindset and Life coach, a successful entrepreneur, nutritionist and mentor.

Living a life that at one point when confined to maximum security prisons was a just a dream, Mr Morgan is about to travel overseas for twelve weeks and will spend sixty-one days teaching 'High Performance Habits' to the corporate sector in Hong Kong, Dubai, Turkey, Croatia, England, France, Italy, Spain and Morocco.

"I have 12 workshops over 12 weeks and the rest is a holiday," Mr Morgan said

His message for others is "If I can do it why can't you?"

Mr Morgan has also spent significant time working with communities, schools and government organisations running mentorship and health related programs.

"I would work in an Aboriginal community every single day if I had the opportunity," he said.

However he said it is challenging relying solely on Government funding to run programs.

"If I did that I'd be broke," he said.

Growing up in a large family between Walgett and Redfern in New South Wales, Mr Morgan had an Aboriginal mother and an Austrian father, sharing home with 8 brothers and 2 sisters.

With a large family in a small home, there often weren't enough beds, he has advised that sometimes your bed was simply having your head on a foam mattress with your body on the linoleum floor along with rats and cockroaches.

"If you could sleep at a mate's house and get a bed then you would," he said.

Mr Morgan with clients. (Image: supplied)

"It was dysfunctional, but it was always about making sure everyone was as right as they could be with what they had."

Whilst conditions were poor, Mr Morgan describes a strong sense of community.

"I could go around the block, in Redfern at the time and make a sandwich in somebody's house if I wanted to and trust me I did, 'cause if you got home late there would be no food left."

As a young adult Mr Morgan showed potential as a rugby player, having participated in Under 21 South Sydney recruitment activities.

He sadly shied away from the opportunity due to the life of crime he was already deeply entrenched in.

Mr Morgan explained crime was a matter of survival and he "just thought it was normal."

He described being in custody by the age 14 was not a deterrent, because all his friends were all inside and the conditions were better than his home environment, as he had a bed and meals.

In prison, Mr Morgan completed a Bachelor of Nutrition Science and when released in 2010, he started working as a Personal Trainer, determined to "stay out of trouble".

He advised that completing a university degree "created a belief that anything is possible when you are given a chance and the right support."

After six years in the industry, he realised his clients issues were not isolated to personal training.

"I was able to identify that it wasn't just training and nutrition, it was all elements of your life, each part of the car has to be tightened and aligned so it functions in optimal level" he said.

By 2016, he had gained a deep understanding of his client's needs.

Mr Morgan during a community engagement activity. (Image: supplied)

"It was their perception that needed to change, and I realised I could have an impact by changing their human mindset."

And now through his program he enjoys "bringing awareness to any human being around what they can get out of their life."

Mr Morgan is keen to share his knowledge with others.

"I want people to take the knowledge away, and enjoy the greatest version of themselves. We are about to travel overseas for multimillion dollar business, but for me it's the outcomes more so that I enjoy," he said.

Mr Morgan is currently running a ten-week pilot program funded by the City of Sydney Council.

The program titled Maliyan (which translates to eagle, his totem) engages up to 24 First Nations men and is designed to cover all aspects of life from training, nutrition, entrepreneurship and Indigenous wealth building.

The program builds men's confidence, whilst connecting them with other men in the community for support through difficult transitions of growth. He encourages the men to "step up and take ownership for you, who you were and who you want to be."

His personal story resonates with anyone needing to change their lifestyle or habits.

"I looked at all my circle and my community and I had to get out of the environment."

Mr Morgan advised that he had to walk away from everything and everyone that he knew.

Now with resilience and determination he teaches others.

"Mate if I can do it, I'll prove to people that you can do anything. Don't think of yourself the way the community thinks of you, focus on what you think of you. Instead of focusing on chapter 5, focus on chapter 55," he said.

Jeff with the Body Coach Joe Wicks in Sydney, Australia

Mr Morgan alongside body coach Joe Wicks. (Image: supplied)

Recognising the value of his lived experience on educating or engaging youth, Mr Morgan said "When kids apply for jobs and there is a question, 'do you have a criminal record?' They worry that they won't get a job and don't try."

"I know businesses that don't care if they have a record, but will care if you show up every day. Will you show up every day?"

"I sit with them for a day, showing someone what they can be, what they can't see. I find what they are passionate about and help them get to the end point of that, whether it's a job, whether its some form of qualification without judgement.

"And that judgement often it comes from those that are supposed to help you."

Mr Morgan's top 4 tips for building a healthy lifestyle

· Focus on 1 x habit at a time, life's a marathon learn how to build health or fitness into your life and make it enjoyable.

· Nutrition. Understand it at it's highest level "what happens if you don't fill your car before you go on a drive" I have learned to incorporate the oldest living culture into my programs, I eat how our ancestors ate 80% nutritious and 20% of the time delicious.

· Drop your body fat. "If you don't make time for your wellness, you have to make time for your illness."

· Focus on mindset. Your mentality creates a better reality, if your set mind, doesn't help your mind set shift from who you are, to who you can be it needs to change.

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National Indigenous Times

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