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SA beauty brand SIUNO builds Indigenous partnership

Shahna Smith -

Shocked at how little is spoken about Indigenous peoples use of plant medicine both therapeutically and spiritually for 100s of years, South Australian fragrance brand, SIUNO, has partnered with an all Indigenous, female run and led not-for-profit organisation, The Returning.

(Image: supplied)

The Returning is an organisation which creates culturally safe spaces for Indigenous people to access parts of the wellness industry that are generally inaccessible and exclusionary of First Nations peoples.

Their work breaks down barriers that have long excluded Indigenous peoples from wellness spaces through health retreats.

SIUNO's founder, Amanda Thompson, began the brand to create a product that was both natural and aesthetically pleasing, a product that was missing from the market.

During her journey she learnt about therapeutic benefits that could be created from using whole plant ingredients.

(Image: supplied)

Thompson completed a degree in psychology and began questioning the ingredients found in traditional luxury beauty brands.

Diving into a world of botanicals was a pivotal moment that she had not looked back from.

"For me, using essential oils from natural resources with no acknowledgement or care for how we consider indigenous people is a huge problem within the industry," Ms Thompson said.

"That is why we choose to work with smaller distillers and in Australia. One of our main suppliers is 50% owned and operated by Indigenous Australians.

(Image: supplied)

"I see our support as a form of paying the rent. When non-indigenous businesses work and thrive on stolen lands, I see it as an obligation on our part to contribute to our communities, to support them to also thrive, and to acknowledge their privilege of participating in a colonial system built to serve them."

The Returning and SIUNO have captured a beautiful partnership with aligned values. Through this partnership, The Returning ensures that SIUNO provides further employment opportunities to the community.

Each perfume is created with spiritual and emotive benefits in mind, honouring the Indigenous connection to the land by incorporating mythology into the fragrances.

(Image: supplied)

In the near future, SIUNO plans to continue driving education to individuals on the importance of plants as a vehicle for human healing, on supporting businesses who have a focus on land regeneration and continuing their partnership with The Returning.


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