AFL chief executive Andrew Dillon is resistant to comparing examples of slurs made by players and coaches as the league contemplates their punishment for Jeremy Finlayson's homophobic comment directed at an opposition player at the weekend.

On Sunday, Finlayson apologised for the slur towards an Essendon player, which is understood to have been picked up by an umpire microphone and heard by others players on the ground in Friday night's game.

"The words I used is very unacceptable in the game of football. We need to stamp it out and I'm very remorseful," he said.

"I knew straight away that it's not acceptable and I take full responsibility of that. I addressed it at the time and moved on and just let everyone know what happened and it's now in the hands of the AFL to investigate.

"(I am) continuing to reflect and improve myself and just getting all the education that I can to make myself better."

The Yorta Yorta man made Port aware of the comment at the three quarter time break, and is understood to have apologised to the Essendon player post-match.

The AFL are yet to land on a decision of how to treat the matter, but are due to make a call ahead of round five.

In March, North Melbourne coach Alastair Clarkson was issued a $20,000 fine and a wholly-suspended two-match ban for breaching AFL conduct standards after directing a homophobic slur towards St Kilda players in the fallout of Jy Simpkin's concussion during a preseason practice match.

Speaking on Monday, Dillon said Finlayson's incident should be looked at independently to other similar matters despite there being no place for that kind of language in football, "or anywhere".

"We take them all really seriously and I don't think you can compare and contrast. But all of them are different, we don't like them and that's why we're looking into it and that's why there'll be an accountability," Dillon said on Monday, via The Australian.

"There will be an accountability for Jeremy at the end of that investigation. The timeline on it is it will be done before the next round of matches."

According to reports, Dillon said AFL football boss Laura Kane and general counsel Stephen Meade are best tasked with landing on a decision after a proper investigation.

Speaking over the weekend, Port Adelaide chair David Koch said "I don't think that's realistic" when comparing Finlayson's matter to Crows forward Taylor Walker's six-match ban for racial slur made at an SANFL game in 2021.

Koch said "benchmark has already been set" by the fine given to Clarkson, which he said he thought was "fair", to some raised eyebrows from the public.

In a club statement on the weekend, the Power said they will wait for the AFL to complete its investigation.