A new Indigenous-owned company wants to bring First Nations culture into the homes of Australians through the most unlikely of places – the bathroom.

While reading in the toilet might be regarded as a dubious activity, Proud Wiradjuri man Lane Stockton wants to inspire, unite, educate and open the minds of Aussies when it comes to Indigenous culture through deadly dunny roll.

Mr Stockton and his good mate and former Wallabies player David Croft recently founded the First Nations business Yarn'n – a toilet paper brand that shares First Indigenous stories of art, culture and language.

"We believe that the threads of our friendship and understanding can be woven into the fabric of our nation," Mr Stockton said.

"Yarn'n is our way of inviting everyone to partake in the beauty of First Nation stories and culture."

Stockton and Croft believe Yarn'n is more than just a brand. It's a cultural movement, which the pair hopes will create generational change, one roll at a time.

"Our shared vision is to inspire Australians to be curious and connect, through storytelling and culture," Mr Croft said.

"The Yarn'n journey has provided me perspective and empathy.

"Through Yarn'n we can all be a part of the path toward mutual understanding and positive change."

The First Nations business is also determined to give back to the Indigenous community with half of the profits from the 100% recycled toilet paper going towards the not-for-profit organisation Yalari.

Yalari provides Indigenous children from regional and remote communities the opportunity to receive full boarding school scholarships.

"I was privileged to be afforded a wonderful education and I have always admired Yalari's work," Mr Stockton said.

"Education is the key to generational change and empowering the next wave of Indigenous children."

Yalari founder Waverly Stanley said his group was excited to team up with Yarn'n.

"Yalari has been able to offer life-changing opportunities to Indigenous children from remote and regional Australian communities for 18 years now," he said.

"Lane is committed to making a positive difference to Indigenous people.

"He knows the value of education in bringing about generational change."

Yarn'n is set to launch with a pre-sale of 3000 cartons – each with a commemorative wrap designed by proud Wiradjuri woman, Katrina Graves - on National Indigenous Literacy Day on September 6.

Each roll will contain information about the rich cultural heritage of the Wiradjuri people.

"It was important to me that the first wrap was dedicated to my Mob the Wiradjuri people," Mr Stockton said.

"I know people will enjoy the insights and Katrina's beautiful design 'Flowers on the Hill'.

"This is the first step on our journey of awareness and appreciation, one I am thoroughly enjoying, and I hope you do as well."

For more information about Yarn'n visit www.yarnn.au.