Footy club's community arm opens doors for a new generation across the NT

Nicole Brown
Nicole Brown Published May 6, 2026 at 12.50pm (AWST)
NT

There is an excitement building across the Top End, and it has nothing to do with the scoreboard.

The arrival of the Port Adelaide Football Club and its community arm, Power Community Limited, to the Northern Territory marks a significant moment for young First Nations people, with a new wave of opportunity grounded in culture, education and connection.

For the first time the Santos Aboriginal Power Cup will be delivered in the Territory, expanding a program which has already changed lives across South Australia for nearly two decades.

Nine schools across the NT are set to take part, engaging around 200 First Nations students in a model which links education, wellbeing and sport.

While the headlines might focus on AFL, the impact runs far deeper.

Nine schools across the NT are set to take part, engaging around 200 First Nations students in a model which links education, wellbeing and sport. (Image: supplied)

Across the Northern Territory school attendance and completion rates for First Nations students remain well below the national average. Rather than approaching this as a deficit, the program reframes the conversation, meeting young people where they are and building pathways which feel relevant, achievable and culturally grounded.

Students who take part in the program commit to meeting attendance and behaviour benchmarks, earning the opportunity to participate in a major AFL carnival experience.

But the real work happens in the classroom.

Through an education first model, young people engage in curriculum which connects directly to their lives. They design guernseys which reflect their identity and community, explore health and wellbeing, and build an understanding of future employment pathways.

It is a shift which is already resonating.

For many students the presence of AFL players in their schools is more than a visit. It is a moment of recognition. It is seeing someone who looks like them, who shares similar stories, standing in a position they may not have imagined for themselves.

Programs such as the Aboriginal Power Cup are built on a simple truth. You cannot be what you cannot see.

By bringing elite athletes and strong First Nations role models into community, that visibility becomes real. Conversations move beyond the game, focusing on discipline, resilience, culture and the importance of education.

The expansion into the NT has also been shaped by local leadership, ensuring it is not a one size fits all model. Community voices play a key role in how the program is delivered, grounding it in place and ensuring it reflects the priorities of the young people it is designed to support.

For leaders such Braedon Talbot, a proud Larrakia and Wagiman man, this work is about more than participation. It is about long-term change.

AFL great Shaun Burgoyne is part of the program. (Image: supplied)

AFL greats including Shaun Burgoyne and Steven Motlop are also part of the program's presence in the Territory, bringing experience, credibility and a deep understanding of what it takes to succeed both on and off the field.

Their involvement reinforces the message that the program is not just about sport. It is about building confidence, strengthening identity and creating clear pathways into the future.

For Darwin and the wider Northern Territory, the introduction of the program represents a long-term investment in young people. It is not a one-off visit or short-term engagement. It is a commitment to walking alongside students as they navigate their education and begin to shape their futures.

And the impact is already being felt.

Across schools, there is a renewed sense of energy. Students are showing up, engaging differently and beginning to see the connection between effort in the classroom and opportunity beyond it.

Families are part of the conversation, with attendance, pride and aspiration becoming shared goals.

What is unfolding is not just a sport program, but a broader movement grounded in empowerment.

The expansion of the Aboriginal Power Cup into the Northern Territory signals a growing recognition that when programs are built with culture at the centre, the outcomes are stronger.

For the young people stepping onto the field and into the classroom, this is about more than the game.

It is about being seen.

It is about being supported.

And it is about knowing there is a pathway forward.

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National Indigenous Times

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