Kimberley Community Legal Services and Marninwarntikura Women's Resource Centre have secured the right to use P!nk's 'What About Us' in the US Without Abuse campaign.
The campaign was launched in December, led by Kimberley Community Legal Services in partnership with Marninwarntikura Women's Resource Centre.
US Without Abuse, produced by Wunan Media, incorporates powerful storytelling tailored to resonate deeply with local audiences to debunk the normalisation of abuse in the Kimberley community.
The campaign continues to gain momentum across the region, with ads running over television, radio, online platforms and public spaces.
Kimberley Community Legal Services chief executive Christine Robinson it was "amazing" that the campaign has been granted permission by P!nk to use her work, "especially as she is an ambassador for so many meaningful charities".
"We're excited by the feedback we've been getting from the local community, and this is going to add another level of recognition for the campaign by the use of her incredibly moving song," she said.
Marninwarntikura Women's Resource Centre CEO Emily Carter AM welcomed the announcement.
"Music has the power to connect, to heal, and to move people to action. P!nk's 'What About Us' is an anthem of resilience and hope—exactly what this campaign is about," she said.
Wunan Director and Media Producer Troy Zafer, said: "As support for the campaign continues to grow across the Kimberley, the use of this song will help us reach a wider audience and drive even greater awareness."
