Proud Bidjara man Dean Morrison's famous drover grandfather would be disconnected from people for months on end as he mustered cattle in the Queensland outback.

The irony is not lost on Mr Morrison, who is now connecting people in seconds through his new tech start-up called Lasswho - a new digital platform (website and app) that connects fans with their heroes and inspirational people for live video chats.

The name of the company pays tribute to his ancestor Reginald Hart – one of Australia's most lauded Indigenous stockmen.

Mr Morrison said he got the inspiration to start the tech company during the COVID lockdown in 2020.

"My local cricket club was unable to train or play due to Covid so we were doing a lot of core fitness sessions via Zoom," he told National Indigenous Times.

"I saw an opportunity to invite current and former international cricketers, who I knew or had played with, from Australia and England for Q&A sessions with my cricket by virtual format.

"LassWho is the first global speaker marketplace that allows you to instantly find, compare and book speakers, all in one place, with complete price visibility."

The founder and chief executive of LassWho said he's already delivered several virtual experiences to audiences with cricketers Eoin Morgan, Chris Jordan, Tammy Beaumont, Darren Lehman and Lisa Sthaleka, and Winter Olympics Gold Medallist Steven Bradbury.

An accomplished cricketer who played for Queensland in the Imparja Cup, Mr Morrison has also connected fans with celebrities and keynote speakers from other fields such as Winter Olympics Gold Medallist Steven Bradbury and international Rugby stars.

While Mr Morrison currently lives in Jersey in the UK, he has a deep connection to the Bidjara people of Charleville in Queensland, where he grew up.

The 44-year-old said he developed a special relationship with his drover grandfather who is in the Australian Stockman's Hall of Fame.

"When we were growing up in Brisbane I spent every afternoon after school with him as my brother and I went to our grandparents in Hendra," he said.

"I loved the yarns, listening to stories and how he viewed the world from his lifetime of experiences. Famously he once herded a few thousand head of cattle from Wave Hill in the north of the Northern Territory to Walgett in NSW, a distance of some 3,000 kilometres."

But Mr Morrison's past is also steeped in trauma with his great grandfather William part of the Stolen Generations.

"William's story of being removed from his family, from his land and his people is a common one from that time, under the White Australia Policy," he said. "It is a subject I find at times very difficult to discuss because of the sacrifices, pain and suffering family before me went through.

Mr Morrison has taken the pain and sacrifice of his ancestors as inspiration when it comes to succeeding in business.

"I will be forever grateful to them and that is why my bond with my identity is so strong," he said.

"One of the best things I have done is give my children the names of the tribe that they are from – Bidjara. They have it in their names and it is important to me that they pass it on. In some ways, given what happened in our history, this is all I have left."