Jobs Events Advertise Newsletter

South Australian government agency raising awareness of elder abuse in Aboriginal communities

Rachael Knowles -

The South Australian Office for Ageing Well is partnering with Aboriginal community representatives to raise awareness for the rights of Aboriginal Elders.

Launching the Stop Elder Abuse campaign on World Elder Abuse Awareness Day, June 15, the office is aiming to connect with mob across South Australia and promote the significance of Aboriginal Elders, their role in community and their connection to and teaching of culture.

"What we are really after with the campaign is creating awareness around elder abuse, or elder treatment," said Office for Ageing Well Director, Cassie Mason.

"Connecting with older people in your community is a really valuable way to continue culture and that is really important, whatever community you are from, but particularly in Aboriginal communities."

The organisation completed research with the Wardliparingga Aboriginal Research Unit to identify recommendations for resources and strategies that focus on the rights and safety of Elders.

"Through that work what came out was that often Aboriginal communities don't really resonate with the idea of elder abuse. It is one of those issues that we need to approach in a different way," Mason said.

"We do know that some Aboriginal people do have distrust in government organisations. We do sit in the middle of a government organisation, so we had to think a bit differently as to how we connect with Aboriginal communities so we can get messaging across in a way that was culturally appropriate."

The Office of Ageing Well will partner with Aboriginal organisations to deliver an effective campaign.

"One size doesn't fit all, it's really important to engage and connect with different communities and to work through what messaging works for them. What [are] the important things and the barriers that may prevent different communities in engaging? And then working through, how do we target messaging to work for them?" Mason said.

"We have worked quite closely with the age-rights advocacy service who have linked us in with a variety of different people who have then been involved.

"We will co-design a campaign which will use artwork and messaging across social media, video, posters and other channels to target Aboriginal communities."

The campaign will feature Aboriginal Elders and advocates as ambassadors to spread the word through their communities over the next five years.

"We are really keen [to show] that this is not just a one-off, it is going to be a long running campaign and we will change it up as we go."

The organisation has also worked with Ngarrindjeri artist, Jordan Lovegrove, to create art for the campaign.

"He is a Ngarrindjeri man who works with Dreamtime Creative and he has designed the artwork which showcases the importance of Elders [as] the foundation of teaching Aboriginal culture which has been so great," said Mason.

The Office for Ageing Well has an established hotline to support those who have experiences or have been impacted by elder abuse.

The South Australian Elder Abuse Prevention phone line, reachable on 1800 372 310, provides callers with free confidential information, advice and referrals to appropriate services, including advocacy, mediation and legal support.

By Rachael Knowles


Relief arrives for flood-stranded Yarralin community
The federal and Northern Territory governments have been collaborating to suppor...
Giovanni Torre 24 Apr 2024
Linda Burney says fixing child protection system must be top priority for WA government
Minister for Indigenous Australians Linda Burney has told the Western Australian...
Dechlan Brennan 24 Apr 2024
Churchill Fellow honors Aboriginal soldier's legacy with journey to France
Gamilaroi / Yullaroi man, Joseph (Joe) Flick, a Churchill Fellow, pays tribute o...
Joseph Guenzler 24 Apr 2024
Canadian First Nations stand up for Indigenous youth at United Nations
Last week the Union of British Columbia Indian Chiefs attended the 23rd United N...
Giovanni Torre 24 Apr 2024

   Rachael Knowles   

Stephen Dawson booted from Western Australian Aboriginal Affairs portfolio
Questions have arisen about Western Australia’s Aboriginal Affairs Department af...
Rachael Knowles 21 Dec 2021
Inquest into Victorian death in custody of Aboriginal woman begins
Please note: This story contains reference to and an image of someone who has di...
Rachael Knowles 17 Dec 2021
Gamilaraay star hits new heights as Toyota Star Maker Grand Finalist
Country music star and Gamilaraay woman Loren Ryan has a grand finalist in the 2...
Rachael Knowles 22 Dec 2021
WA Government cops backlash after passing of Cultural Heritage Bill
Criticism has continued for the Western Australian Government after the Cultural...
Rachael Knowles 16 Dec 2021