Jobs Events Advertise

Noongar Artist Peter Farmer collaborates with Coldplay on t-shirt design

Dianne Bortoletto -

Sometimes it pays off to slide into DMs of a band as Sandra Tricoli from Savvy Creations can attest.

Reaching out to Coldplay by Instagram and email, Sandra's tactics resulted in a t-shirt collaboration between one of the biggest bands in the world and her client and business partner, renowned Aboriginal artist Peter Farmer.

Mr Farmer said he and his son were watching television when they saw the announcement that Coldplay were coming to Perth and his son said, 'Dad, wouldn't it be cool to do a collaboration with Coldplay?'.

"Never in my wildest dreams did I think it was possible, but I asked Sandra about it and she made contact - it took six months of back and forth, and I'm just so humbled for the opportunity," Mr Farmer said.

"Having opportunity to work with one of the biggest bands in the world is amazing, just fantastic."

The original design by Mr Farmer was aligned to Coldplay's theme for the tour, Music of the Spheres.

"There are three spheres in the design, the first one represents a journey through light and sound, the second one contains Noongar symbols that represent males, females and the stars, and the third yellow circle is a representation of everything, all life, a design that aligns with everyone and everything," Mr Farmer said.

"We looked at the colours that Coldplay had been using and used some of those in the design.

"They were very respectful and really put their trust in me, it's very humbling."

Mr Farmer submitted two designs to Coldplay's management with one chosen one that was printed on 2,500 limited-edition t-shirts, which quickly sold out.

Peter Farmer Coldplay t-shirt back

"I wish we'd printed more! I keep getting asked by people where they can get one."

The t-shirts were sold for $65 with net proceeds directed towards supporting CAPS Coolgardie Aboriginal School.

"We spent 14 weeks earlier this year working at Coolgardie Aboriginal School teaching art, performance, dance, music. They put on a performance and there's three people in a band, it was really good, and this money will benefit the school and allow them to buy more instruments and do more shows and more performances," said Mr Farmer, a descendant from Noongar groups Whadjuk, Minang, Wilman and Wardandi peoples.

This isn't Mr Farmer's first foray into mixing his art with fashion. He collaborated with iconic international shoe designer Jimmy Choo in 2017 and has worked on a fashion show with the West Australian Symphony Orchestra as part of the Karijini Experience in 2021, among others.

Mrs Tricoli said that the collaboration between Coldplay and Peter Farmer was a testament to the power of art in fostering unity and raising awareness.

"I'll admit, I was so excited when I got a response from the band's management asking for a meeting," Mrs Tricoli said.

"Peter is a hugely accomplished artist with a great reputation, and I leveraged his credibility to the band and I'm thrilled it worked out, it was a mutually respectful collaboration."

Mr Farmer and Mrs Tricoli are partners in art company Indigitization, a company that bridges the art of the world's oldest civilization with 21st century digital solutions.

Mr Farmer said he's open to the idea of collaborating with more bands that plan to perform in Perth.

   Related   

Indigenous Land and Sea Corporation helping First Nations people achieve their goals
Indigenous Land and Sea Corporation chief executive Joe Morrison believes First Nations people and community are at the heart of...
Brendan Foster 21 Feb 2024
Cape York Peninsula's Land & Water Plan seeking insights on top priorities and threats
Cape York Natural Resource Management is initiating a new Land and Water Plan to oversee natural resource management on Cape Yor...
Joseph Guenzler 21 Feb 2024
New co-payment medication subsidy for Indigenous patients in Queensland
Aboriginal and Torres Strait Islander patients across Queensland will be able to access a statewide medication co-payment subsid...
Dechlan Brennan 21 Feb 2024
Unis need new angle for attracting Indigenous engineers
The work of Aboriginal engineers has survived thousands of years but universities are missing out on attracting a new generation...
Rudi Maxwell 21 Feb 2024

   Dianne Bortoletto   

New Palawa art experience in Hobart
Esteemed Palawa Indigenous artist Allan Mansell will be sharing his sustainable printing methods with guests at Hobart’s Henry J...
Dianne Bortoletto 18 Feb 2024
The power of culture in the Kimberley to turn around young lives
Walmajarri man Peter Murray has a vision: he wants to see Kimberley communities that are crime free, culturally connected, proud...
Dianne Bortoletto 19 Feb 2024
Top Sydney restaurants take on Gadigal Summer Program graduates
Rockpool, Aria and Icebergs are just some of Sydney’s top restaurants to offer work to graduates of the 2024 Gadigal Summer prog...
Dianne Bortoletto 13 Feb 2024
Celebration of Indigenous culture at Act Belong Commit Bunuru Festival
The Noongar season of Bunuru, known as ‘the second summer’ in February and March, are typically the hottest months of the year i...
Dianne Bortoletto 11 Feb 2024