Working out the size - and therefore the cost - of your ad in NIT’s Print Version is easy if you know how.

1. First, work out how wide you want your ad to be - 1 columns, two columns, three, four, five or six. Remember the wider the ad, the more likely readers are to notice it.

2. Then work out how deep it should be - from five centimetres to 38 centimetres. Again, the larger the ad, the better the response.

3. Then multiply the depth by the number of columns. So for example if you want your ad to be four columns wide by 20 centimetres deep, you multiply 4 x 20. This gives you the total number of column centimetres - in this case 80 column centimetres.

4. Times the square centimetres by your advertising rate (for example, the casual rate is $16.75)

… And now you have the price of your ad, including GST!