1. Size matters.
Generally, the larger the ad, the better response you'll get. If your budget is tight, then rather than placing a small ad every fortnight, you might want to consider placing a larger advertisement less frequently. But remember, the more you spend, the more you earn so if you can stretch your budget a little further you're better off placing a larger advertisement every fortnight. It's an investment for the future.

2. Page dominators work.
A 'page dominator' is an ad that dominates a page. So, for example, you should consider placing an ad that takes up more than half a page (a 28cms x 4 column ad is a great 'page dominator'. This means your ad will be the most noticeable 'design' on the page, regardless of what headline or picture runs next to it.

3. Be prepared to repeat your message.
It generally takes a while for an advertising message to sink in, so budget to repeat your message as often as you can.

4. Be creative.
Advertisements that are creative grab peoples' attention. Use of tools such as humour, colour, creative designs, large graphics etc all help draw readers to your advertisement. When booking an ad with NIT, ask our sales consultants about getting your ad custom designed - it's free and it's effective!

5. Location? Location? Location?
Being up 'the front' of the paper is not always the best place for every ad. You should advertise in the 'section of interest' to your target market. So, for example, if you're advertising an art exhibition, talk to the NIT sales consultant about appearing in our Corroboree arts section. If it's a job ad, you should think seriously about booking your ad into our employment section - that's where job hunters look. If your target market is sports people, you're probably best to advertise in our sports section. Readers tend to read NIT from 'cover to cover' so don't assume that 'page 3' is where you want to be.

6. Location! Location! Location!
Ok, if you're target market is all our readers, then being up the front can sometimes help. But be prepared to pay a little more for your ad - a front page banner ad, for example, has a 100 percent loading fee (twice the normal column centimetre rate). It isn't cheap but it's very, very effective.

7. Last but not least, consult the experts.
The advertising sales consultants at NIT are experts at helping you to get your message out to Indigenous and non-Indigenous Australians. Don't hesitate to ask them for advice on the best way to ensure your investment hits its mark.

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